Peter Durham Product Manager BIC SUP

For over 2 years Peter Durham has been the director of BIC’s SUP (Stand Up Paddle) division and is refusing to temper any efforts to keep the French firm’s position in among the biggest players in the world market. Always smiling and open, the friendly New Zealander gave us a warm welcome to his office in the company’s headquarters in Vannes to talk to us about his work and reminisce about his own personal odyssey. Here’s our meeting with a businessman who’s as invested in his field as he is passionate about it.

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The Green wave

Indefatigable travellers, board fanatics, and eco-warriors, Manu Bouvet and Carine Camboulives, along with their two young daughters, recently made the journey to Sao Tomé & Principe, two tiny islands off the west coast of Africa, bringing home another incredible travelogue of their adventures. From the vantage point of their stand up paddle boards, they help us understand the true beauty of our planet, and the dangers that threaten it.

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TOUGH TEC Technology, One Year on

Making its appearance in 2017, TOUGH TEC thermoformed technology, combining a solid polystyrene core wrapped in a polyethylene skin, has sparked something of a revolution in the windsurf and stand up paddle markets ...

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Carine Camboulives and Manu Bouvet meet up with the Race For Water Odyssey on Easter Island. The around the world expedition that aims to draw up the first global assessment of plastic pollution in the ocean has a lot to teach us about our favorite environment.

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SUP Yoga? The perfect hat-trick: physical, mental andspiritual well-being !

On the ride again" is a regular feature written by Carine Camboulives and Emmanuel Bouvet for the Adrenaline Team blog. BIC Sport brand ambassadors, they're on a permanent quest for new experiences and are both seriously into their Stand Up Paddle Yoga, whether it's at home in France, or on a stretch of water in some far-flung corner of the world on their travels. In the latest chapter, they share some of their secrets and experiences, and offer some basic rules to help you get the most out of this simple, enjoyable and regenerative new sport.

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SUP in New York

40km paddle racing in New York. The Teulade brothers/boys accepted the challenge,preparing in the minutest detail for the race. They even had a plan for winning it, but that was counting without an incredible comeback by Kai Lenny. Here's the story...

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2018 OXBOW TEAM : racers, riders an watermen

True to the spirit of the brand, the Oxbow team comprises a group of passionate young French ambassadors, high-level riders and watermen seeking new thrills and a lifestyle that keeps them in contact with the ocean. Their aim: to have fun discovering new spots and new sensations.

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A voyage of discovery with the Teulade brothers

Last September, the Teulade brothers, Jeremy and Ludovic, went to explore the magnificence of the Crystal Coast in North Carolina. With more than 135km of wild, varied coast including the Outer Banks islands, and Cape Hatteras, it seemed like the perfect place to test the latest developments in Oxbow’s SUP board range...

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Pacific Paddle Games : BIG UP TO MARTIN!

On Saturday 30th September and Sunday 1st October, the legendary Pacific Paddle Games took place. This international competition held this year in California at Dana Point is very much the unofficial World Championships of Stand Up Paddle Race. All the big specialists in the discipline were present, including a number of Frenchies, among them the Teulade brothers and Martin Vitry, racing for the Oxbow team.

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Camp Crystal Kai 2018 Register now

Looking for a time to relax? Want to learn paddeling? Come and join us on Camp Crystal kai next May 15 – 21, 2017, at North Carolina’s Crystal Coast.
This retreat is a health and wellness stand-up paddleboarding retreat where you can experience an all-inclusive, week-long adventure in one of the Southeast’s premier vacation destinations.
Paddleboard through paradise along 85 miles of gorgeous coastline and escape for a week full of fitness, relaxation, and fun on the water!

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Fanning ou l’impossibilité d’une Ile

In total contrast to all modern means of transport, the Kwai, one of the last remaining sail-powered transport schooners. is the vital supplies link for the La Ligne island chain, lost in the vast empty expanse of the Pacific Ocean. It also carries passengers to and from the islands, continuing the essential service of assuring contact with the rest of the world.

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BIC Sport signs agreements with the SIC brand

BIC Sport (France) reaches agreement with FLOW Sports, Inc. (USA) for the worldwide rights to operate, market and sell SIC (Sandwich Island Composite) stand up paddle board products.

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Camp Crystal Kai


Looking for a time to relax? Want to learn paddeling? Come and join us on Camp Crystal kai next May 15 – 21, 2017, at North Carolina’s Crystal Coast. 

This retreat is a health and wellness stand-up paddleboarding retreat where you can experience an all-inclusive, week-long adventure in one of the Southeast’s premier vacation destinations.

Paddleboard through paradise along 85 miles of gorgeous coastline and escape for a week full of fitness, relaxation, and fun on the water!

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New Technology TOUGH-TEC

BIC Sport has been well known for years for offering reliable and long lasting watersports products. However, we are always striving to make stronger, lighter and better boards for our customers.

After years of experience and research in molding, we are proud to release in 2017 a ground-breaking technology. TOUGH-TEC construction is another big step forward in terms of durability, while offering more lightweight and lively boards*. (*compared to previous DURA-TEC technology)

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Happy New Year 2017

Wishing everyone an excellent 2017 with a maximum number of unforgettable watersport sessions. We hope your year has already started in great style!

Our entire 2017 product range can be viewed on line, and the 2017 vintage is rich with promise, plenty of new toys in all categories.


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Release of a new Oxbow SUP Range

The two companies, OXBOW, the leading French surfwear brand, and BIC Sport, the world leader in Stand Up Paddle equipment, are delighted to announce their partnership agreement for the manufacturing and marketing of a complete range of OXBOW-branded STAND UP PADDLE boards. Designed by OXBOW, the range will be manufactured and distributed in France worldwide by BIC Sport, available as from March 2017.


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Results of the SUP Paris Crossing 2016

It's 5:30 a.m. It's still dark and all of Paris is asleep. Actually, not all of it. 600 stand up paddle fans were gathered at the Paris Salon Nautique at portes de Versailles. The participants gradually came to life as each donned their neoprene and lycra in order to participate in the world's largest stand up paddle race!

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Ecoride Gold

BIC Sport wins the Ecoride Gold Medal for the second Year Running.


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Deep Down Egypt

While walking on the Ho'okipa sand, a mythical spot on the north coast of Maui (Hawaii), Carine and Manu met. Over the years, this couple has established a travel diary worthy of Captain Cook .

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The SUP Earth Biscayne 12'6

In december 2015, at the annual Observeur du Design gala evening, held at the famous and prestigious "Cité des Sciences" de La Villette, Paris, BIC Sport received the Etoile du Design award for the SUP Earth Biscayne 12'6. Its innovative concept, materials used in its construction, and its excellent design, convinced the jury at this, the 17th annual Prix de l'Observeur du Design.

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Why we SUP ?

A look at the motivations and passion for SUP Surfing with BIC SUP ambassadors Connor Bonham, Matt Hite, Casi Rynkowski and Jimmy Blakeney as they surf and explore in Barbados on the new 2016 Wave Pro Surf series. 

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It's been a good start to the season for Alexis Deniel

Alexis Deniel came to participate in the first round of the World Tour, which was played in Hawaii. At the end of this competition that brought together the world's best in this discipline, he delivered his first impressions to the Telegram newspaper.

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Last month, Carine Camboulives, Manu Bouvet and their 2 daughters left their Maui home for a coastal village of Chile for a 6 month house exchange and SUP adventure. Between the endless point-breaks and the mountain lakes there is a new life to embrace and an experience to share.

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#BICSUPlife It's all about the ending for Hugo! Find your board, follow your dreams for summertime
Drag it, drop it, paddle it into rocks, TOUGH TEC last! #bicsup #toughtech #paddleboarding
Do you remember summer camp? It probably didn't look like this! BIC SUP Ambassador @repjames has