Our brand story

Founded in 1979 by the Bich family, of BIC pen fame, BIC Sport grew from the family’s passion for watersports and expertise in sustainable manufacturing. By the late 1980s BIC Sport was a world leader in windsurf manufacture, and over the following 20+ years the company utilized their technological manufacturing skills on other passion projects including surf, kayak...

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Our commitment

BIC Sport has been manufacturing watersport products for over 30 years. Long before ‘eco-friendly’ was a buzzword we began developing “clean” manufacturing processes by recycling wherever possible, eliminating gas emissions and conserving energy and water. From start to end of life-cycle, BIC Sport products are thoughtfully produced with preserving the environment we all share in mind.

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